We all know that it takes a lot to run a dealership. From the first person who greets the customer when they pull into the lot, to the person that sends them off with a smile from their last warranted service visit, everything requires a close eye to ensure that it runs smoothly. That is why a dealership needs multiple managers to be successful. Usually one in each major department of the store.
Managers tend to have a close connection to what their respective department’s needs are. They can provide great insight as to what should be done when making changes that affect their area of expertise. There is a limit to this though. Our CRM system is meant to be customized to best suit your store, your staff, and your philosophies.
Our system puts the power in your hands to decide to whom you give the keys to the kingdom. You can give full access to everyone or just keep it for yourself. Believe it or not, more towards the latter is usually better. You want a couple of people who can objectively determine how certain changes in the CRM will effect various departments and the dealership as a whole. Then to give them the key to achieving the results that you want from the CRM system.
Each manager, no matter how objective, will always have their department’s best interests at heart; that’s what makes them great at what they do. If many people have the same access, it becomes a tug of war, constantly changing settings, practices, and overall direction causing dissension in the team. Most managers do not need full access. Most don’t even want it. If we keep it simple from the onset, we will see greater success going forward.
Who has the keys to your CRM?