Monthly Archives: May 2014

MagicChat: Chat Should Not Be Limited To The Desktop

Chat from an Email, Website, eBrochure or Text?

Sometimes the most logical way of communicating with your customers is in real time, directly. In a perfect World that would be on the phone but more and more customers would like to do so electronically, so they can multitask. MagicChat is a standard feature of CRMSuite. It will enable you to chat with your customers from any device, mobile or desktop, and of course everything is tracked and stored in your database. So, from your phone or tablet, while watching the lot AND making calls, you can see real time chats and respond to your customers, without skipping a beat.

MagicChat. It’s about time.


Blast Every Lead to Every Salesman: Automatically

A New Way to Handle Leads is Coming – Round Robin is Dead

Next week iMagicLab’s DealerCRM will add a second way of distributing leads to your staff and we call it LeadBlast. Our existing system will remain an option. However, now when you receive a new lead, you will have an option to LeadBlast it to as many phones (by text or email addresses) as you want (up to 25) every 10 minutes. The first person to respond to that lead by calling, emailing or texting the customer will get the lead and, well, everyone else can go back to sleep. What better way to get your leads responded to at any time, day or night, than to let the people who want to help customers, get to work with your customers, who want to buy cars. We’ll tell you when it’s live in your accounts next week and oh, BTW, it’s free.

Have a great holiday weekend!

We can Hardly Contain Ourselves...

What do Google and iMagicLab have planned for the automobile CRM space?

Find out on July 2nd 2014

Instant Gratification: CRM Support

In this day and age, we all want instant gratification.  Nothing happens as fast as we would like it to.  We have a problem, we want it solved, instantly.  We have a question, we want it answered, now.  I find this to be true in everyday life, as well as with our Dealer Partners who use iMagicLab’s DealerCRM.

We have changed the way we answer your questions.  Up until last month, we had InstaHelp. InstaHelp allowed you to ask a question or state a problem and then go about your business. It would cause our cell phone to DING and we would snap into gear.  We would reply quickly with the solution to your problem or an answer to your question and you would continue with your day.  There was something lacking with InstaHelp in the sense that it wasn’t INSTANT!  We could reply in a couple of minutes or longer depending on the problem or question but it wasn’t RIGHT NOW.  That has changed…

Chat Window

In April, we at iMagicLab introduced Live Chat.  It just showed up one day as a little icon on your MyDay screen.  A few of you reached out and thought we were chats that popped up from customers interested in a new vehicle.  Some of you didn’t appreciate the the location of the button and asked us to move it, which we did.  Others really embraced it.  Either way, we paved the way for you to get Instant Gratification for your DealerCRM support team.  Thus allowing our users to reach out to iMagicLab in real time to acknowledge and resolve your DealerCRM query.

Screen Shot 2014-05-12 at 10.52.58 AM

Within hours of introducing Live Chat, we came out with our DealerCRM Support Center website which allows quick searches for your everyday questions.  We have iML University on the right side of your MyDay page, but for some, it wasn’t quick enough.  The introduction of this Support Center page allows you to search key words and phrases pertaining to actions in DealerCRM.  It also allows you to find answers to the quick “techie” questions that we all have issues with when it comes to software requirements.  I am not a computer savvy person, by any means, if my computer were to break I would crawl into a corner and cry!  I find the Support Center easy to navigate.  It’s also there whenever I have a question on how to clear my cache, how to give Adobe some permission that I didn’t know it needed or to explain to me how to tell the Chrome PDF viewer to go away and allow the Adobe PDF viewer to do its job.

Screen Shot 2014-05-12 at 10.56.17 AM

We have also just implemented our new Activity Alerts.  It seems that most of our Dealer Partners are really taking a liking to the change.  The new Activity Alerts allow you to respond directly to the customer after clicking a link to view the details of the alert and then the response is automatically added to the customer record.  It also provides you with a link to open up in a SMS text message alert that allows you to text, email, or call your customer back!  How instant is that?!?!  Pretty awesome if I do say so myself! (For more about alerts be sure to view our support center article regarding setting up Activity Alerts)

So, needless to say, most of us want answers and help NOW!  Here at iMagicLab, we provide those answers instantly via Live Chat (Monday-Friday 9am-6pm EST) on your MyDay page and in our DealerCRM Support Center which is available 24 hours a day!  How much more instant can you get?  Not sure about the rest of the CRM providers out there, but I think we have this one covered!

Have you used the new Live Chat and/or Support Center?  What are your thoughts on iMagicLab’s new Support model?  Whether you want to Chat, Call, Email or look the information up yourself, we have set up our support with your wants and needs in mind.

On July 2nd The Car Business Will Change Forever

Want more information?
Text ‘Tell Me More’ to 26740

Activity Alerts Now Cut Response Time in Half

Leads, emails texts and other notices now are sent via text to allow your sales team to respond instantly from wherever they are.

It's not a myth, leads sell cars

Focus on selling cars, we’ll make sure you don’t drop the ball.

Over the past 10 years we’ve watched what dealers do well, and what they don’t. Getting hold of your new leads on day one is critical and stopping the clock within 30 minutes is critical. iMagicLab’s DealerCRM and CRMSuite will make sure you don’t miss sales by missing the customer during this crucial period. Statistically if you reach your customer on the day they submit the lead your odds of selling them a car go up by 62%.

Pull the purple dinosaur off the roof and contact us, we can help.

Email Chris Vitale via or click the image to view our website